Royce consisted of 87 luxury residences offering ocean views and award-winning architecture in a village-like setting.
Working closely with the developer and marketing agency, an ideal target market of approximately 50 years of age was determined. With an acquired taste and thirst for a unique product in the area, it was important to portray Royce as a lifestyle experience.
The results were a bold campaign direction that set Royce apart from other offerings available in the area.
Strong use of a refined colour palette provided a clear and confident visual language of next level style. The campaign proved to be immensely successful and was awarded with 3 Gold and 2 Silver Georgie Awards including: Best Advertising Campaign, Best Marketing Campaign and Best Sales Centre.