White Rock’s annual dine-out festival approached Invision to expand their reach beyond local patrons. This included new brand positioning, identity elements, and a brand guideline to consolidate their communication. A warm and inviting colour palette was introduced to a fork juxtaposing a paddle in logo lockup that can be easily applied to a range of media. The final identity speaks simply, and communicates the festivities in a simple call to action. Taste White Rock.
For more information on Taste White Rock, visit them online at whiterockbia.com